Most people spend more time getting ready for the holidays then deciding which charities to give to. Even though most giving is done at the end of the year. The need is a low-cost vehicle that cuts through the end-of-year clutter.

CONCEPTUALIZE

The concept is to identify in a fun, but serious way with the donors’ struggle in choosing whom to give to and offer an easier solution.

EXECUTE

Design a postcard mailer offering a partnership, not asking for a donation.

Donor Advised Funds Postcard Mailer

Combined Jewish Philanthropies