In Her Shoes  – Womens’ Philanthrophy

ANALYZE Increase involvement of WP members

CONCEPTUALIZE Create In Her Shoes, a campaign rallying women philanthropists to increase their giving to support caring and social justice.  Each woman is asked to consider increasing her gift by what she would spend on a new pair of shoes—or more!

EXECUTE Design In Her Shoes logo. Logo was applied to all print and event material through out the campaign year.