ANALYZE Walker Realty LLC is located in a city that is known for throwing the biggest party in the country every year on a Tuesday in spring. Owner Connie Walker dealings in real estate date back to the 70s and is known for turning savvy informed urbanites in successful homeowners, investors and sellers. Post Katrina, the city has been experiencing tremendous growth in all segments. WR specializes in historic properties and short and long-term vacation rentals. Walker Realty must rise to the top of hundreds of other agents.

CONCEPTUALIZE Create a brand image that will separate Walker Realty from all other real estate firms. The solution draws on the uniqueness of the city, masquerade and good times. Finding the W transformed into mask on a color drenched background leaves a customer with the feeling they are buying into a fun city and this is a fun person I want to do business with.

EXECUTE The most important sales tool for a real estate agent is their card. This card becomes a souvenir like a throw from a Mardi Gras float.